About pages are important because they are the place where the user goes to discover more about who/what is behind the site they are visiting. From design studios to apps and online shops, users like to browse a page to find the good old who, where, what, how information about you. And of course there’s many different approaches that can be taken when designing an about page. From the very formal to the fun and creative, it’s important to go the direction that’s fits the personality of you or your company.